026: Communication Plan

Monday, May 11, 2009

Photo by ~aNdikapatRya

The Ministry of Education (MOE) is concerned with the increasing number of teenagers (aged 13-18) who are indulging in casual sex. This has resulted in an alarming increase in sexually transmitted disease and HIV.

My public relations firm has been approached to develop a communication campaign to create awareness among teenagers about dangers of casual sex. Explain what I would do in each of the following categories that relate to the structure and content of persuasive messages:
  • Drama
  • Statistics
  • Examples
  • Testimonials
  • Endorsement
  • Emotional Appeals

Now where do I start. My mind is filled with blanks. Been blank since yesterday. I can't think. I can't focus. It's like being in a four walled prison cell and trying to figure out how to escape. I only have 3 weeks to finish this.


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